Chimar Unveils Its New Coordinated Image and Redesigned Website: A Step Towards the Future

We are proud to announce the launch of Chimar’s new coordinated image. As a leading company in the production of masterbatch and predispersed pigments for plastic coloring, this renewal reflects our ongoing evolution and commitment to providing innovative and customized solutions our clients.

At the heart of our new coordinated image is a distinctive symbol, developed on a square enclosing nine circles. The union of five circles creates the letter “C”, representing not only the name Chimar but also the concept of Colors. This pictogram has been designed to convey the core values of our company, summarized in the 4 Cs:

1. Creativity: Our ability to develop innovative and creative solutions in the field of plastic coloring.


2. Chemical Composition: Our focus on the chemical composition of our products, ensuring high performance.


3. Colors & Performance: Our commitment to offering vibrant colors and superior performance in every application.


4. Customization of Solutions: Customizing solutions to meet the specific needs of our clients.

The new coordinated image uses a color shade from orange to blue, chosen for its ability to convey key values such as:

• Attraction: Capturing attention with visually appealing design.


• Energy: Reflecting the vitality and dynamism of the company.


• Vivid Communication: Communicating clearly and effectively.


• Customization: Adapting to the unique needs of our clients.


• Creativity: Expressing the innovation and inventiveness that characterize Chimar.

In conjunction with the launch of our new coordinated image, we are also unveiling our new corporate website, completely redesigned and engineered to offer a superior experience. We have paid particular attention to creating an intuitive and easily navigable interface so that every visitor can quickly find the information they need. The website’s modern and functional design fully reflects our values of quality, innovation, and customer focus.

The new website is not just a showcase for our products and solutions but also a tool that allows our clients to fully understand Chimar’s commitment to providing high-performance, tailor-made solutions.

Each section has been meticulously crafted to ensure clear and effective communication, reflecting our dedication to transparency and professionalism.